The sports and fitness industry is huge and diverse involves lots of people, activities, organizations, and businesses. It also includes all aspects of sport and fitness ranging from professional sport, coaching, sport development, performance analysis, and sports apparel. In recent years, as the sports and fitness industry is on the rise, it has had an impact on the sports apparel and footwear industry too. There have also been changes in the dynamics of the sports apparel manufacturing industry as there were changes in terms of design and functionality, consumer demand, and shifting retail strategies. Despite the current global economic downturn, there has been an increased demand for athleisure wear throughout the pandemic. Consumption has climbed even more during the lockdown. Aside from sports and exercise, it can be used for a variety of purposes. These comfortable clothes can be worn both inside and outside of the house. Adult's and children's demand for joggers, hoodies, and sneakers have expanded dramatically in both quantity and variety. As a result, the industry is predicted to do very well over the projection period.