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61 | Breaking Barriers: The Inspiring Story of Malaysia's Hijabi Trailblazer in the Fashion Industry

Updated: Oct 9, 2023


Malaysia may have a small population, but it is home to many successful entrepreneurs who have made a significant impact in the business world. These entrepreneurs have achieved great success despite limited resources, and their stories are truly inspiring. They serve as a reminder that with hard work, determination, and a great idea, anyone can achieve success in the business world.


Today, we will be highlighting one such entrepreneur from Malaysia who has made a name for herself in the fashion industry and is now making waves globally: Vivy Yusof, the founder of FashionValet.

FashionValet: A Success Story


Vivy Yusof, the founder of FashionValet, a leading e-commerce fashion platform in Southeast Asia, has recently been listed as one of the 500 most influential people in the fashion industry by Business of Fashion (BoF). This achievement makes her the only hijabi woman on the list, and a trailblazer for Muslim women in the fashion industry.


FashionValet was founded in 2010 by Vivy Yusof and her husband Fadzarudin Anuar. The company started as an online marketplace for modest fashion, but has since grown to become one of the most successful e-commerce fashion platforms in Southeast Asia. The platform now offers a wide range of fashion and beauty products from local and international brands, catering to a diverse customer base.


Using Hijab as a source of Inspiration and Empowerment


Vivy Yusof's inclusion on the BoF list is a significant achievement, not just for her and FashionValet, but also for Muslim women in the fashion industry. The fashion industry has long been criticized for its lack of diversity and representation, and the inclusion of a hijabi woman on the BoF list is a step in the right direction towards greater representation and inclusivity.


As a Muslim woman, Vivy Yusof has faced her fair share of challenges in the industry. Despite this, she has never let her hijab hold her back and has used it as a source of inspiration and empowerment. She is a strong advocate for diversity and representation in the fashion industry, and through her work, she is breaking down stereotypes and challenging the status quo.


Leading the Way for Inclusivity and Diversity in the Fashion Industry


Vivy Yusof's success is a testament to the fact that fashion is not just about looking good, but also about making a difference. She is using her platform to empower and inspire other women, and to promote inclusivity and diversity in the industry. Her inclusion on the BoF list is a recognition of her hard work and dedication, and serves as an inspiration to other Muslim women who aspire to make a difference in the fashion industry.


In conclusion, this blog highlights the achievement of Vivy Yusof, the founder of FashionValet, to be listed as one of the 500 most influential people in the fashion industry by Business of Fashion (BoF). This makes her the only hijabi woman on the list and a trailblazer for Muslim women in the fashion industry. Here are five learning points from the article :


1. Vivy Yusof is a strong advocate for diversity and representation in the fashion industry, and through her work, she is breaking down stereotypes and challenging the status quo.

2. Her inclusion on the BoF list is a recognition of her hard work and dedication, and serves as an inspiration to other Muslim women who aspire to make a difference in the fashion industry.

3. Vivy Yusof has used her hijab as a source of inspiration and empowerment and never let it hold her back.

4. FashionValet, the company that Vivy Yusof founded, has grown to become one of the most successful e-commerce fashion platforms in Southeast Asia.

5. The fashion industry has long been criticized for its lack of diversity and representation, and the inclusion of a hijabi woman on the BoF list is a step in the right direction towards greater representation and inclusivity.


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